Crafting ecommerce journeys, from configuration to purchase.
Explore. Configure. Buy.
The challenge was to create a new digital buying experience that would allow customers to configure and purchase JLR vehicles online. Building on an existing configurator, I led the UX across the ecommerce journey, defining the experience and key interactions from configuration through to purchase. The goal was to make a complex process feel clear, intuitive and connected from start to finish.
